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Posts Tagged ‘SEO’
Grow Your Business With These Web Tools
Friday, August 19th, 2022
One way to plan for your financial future is to ensure that your business can grow. After all, you have to make money to plan your future wealth strategy. Technology is just one way to make growth possible, and the following suggested tools from Ojambo can help.
IT security
At the top of our list is IT security. Specifically, having a recovery plan drafted and ready for when and if your site becomes compromised. A smart IT security data protection and recovery solution begins by knowing the types of threats you might face. These include DDOS attacks, malware, and viruses. There are many more, so it pays to be acquainted with potential digital disasters. As for your recovery plan, it begins by having at least three backups of your data. You will also need a written time objective, priorities list, and list of people involved in recovery.
Business scalability through outsourcing
The best problem your company can have is more demand than you can currently meet. If you find yourself in such a situation, one solution you can turn to is Business Process Outsourcing (BPO) to help you and your team keep up. BPO companies are both highly adaptable and highly skilled, so if you’re looking for BPO companies to outsource various tasks to, you can find several agencies listed on staffing websites. Each company is listed with their specializations and minimum job requirements to help you find the right fit for your needs.
Customer relationship management
Customer relationship management is a digital tool that allows you to keep better tabs on your professional and personal relationships with your customers. Your CRM should work with all of your tech, including your ERP. By collecting valuable insight into your customers, you can better serve them during all points of contact. Business tech blogger Adam Enfroy recommends several products, including Salesforce.
Search engine optimization
Search engine optimization is the process of making your website more visible to both search engines and people. It’s a technical and complicated process that involves understanding consumer behavior, keywords, and site transactions. Your SEO endeavors are also heavily linked to location-based technology within your website, such as your listings on Yellow Pages and Google my business.
Social media management
Your website and social media should be linked and visible to one another, and your social media should work to drive traffic to your site. Using a social media management platform helps you manage your entire social media presence from a central dashboard. Most social media managers use these tools, which include programs like Sprout Social and Loomly.
Workflow management
Workflow management systems are online tools that utilize cloud-based technology. Many workflow management tools utilize the kanban visual scheduling system to easily showcase who is working on a project and where it is in the company pipeline.
Cloud storage
The cloud can also be used to store your valuable data or to run your website. According to VMWare, a cloud server can be either public or private, and these are typically accessed through a VPN or other portal requiring login credentials. Utilizing cloud storage and web hosting means that employees from all over the world can help you grow your business through the internet. Cloud technology also makes it possible to do away with a brick-and-mortar environment, which can reduce overhead.
Connected e-commerce
Finally, and just as important as all of the above, your website should offer consumers a seamless buying experience. Not only should your customers be able to buy from your website utilizing a variety of payment methods, but their purchases should also be routed through your CRM and other systems so that your inventory, invoicing, and shipping processes are initiated automatically.
We are in the digital era, and that is unlikely to ever end. If you want your business to grow with your future financial aspirations, you have to keep up. The above tools can help, but don’t be afraid to change your digital growth plan as the market demands.
References
Tags: CRM, Scaling, security, SEO
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Plant the Seeds of Growth on the Web
Thursday, July 14th, 2022
You want your business to grow. But you aren’t sure how to make that happen. While business growth and expansion are based on many factors, including your work ethic, quality of your product, and marketing skills, your website also matters.
Having a professional online presence begins with creating a website that offers information, tools, and services your customers want and need. A few examples here include:
- A custom app. There are many reasons that your business should consider bringing in an expert from Ojambo Services to design and code a custom app. Having a mobile application opens up new opportunities for revenue, allows you to track and analyze customer behavior, and, perhaps most importantly, enhances your customers’ user experience.
- Integration with your internal processes. To reduce redundancy, help you keep up with inventory, and better track revenue, your website should integrate with your ERP, CRM, and other internal processes. Some enterprise resource planning software is designed specifically to work with e-commerce. However, as IT architecture service firm Pixafy explains, others pose challenges and are best handled by an experienced developer/coder.
- A strong and cohesive brand. Your website is one of the first places your customers will look for information about your business. This is where your brand begins. Ensure that you create a lasting first impression by having your website designed to best showcase your brand. If you do not have the budget for a graphic designer, start with the basics. You can create a logo quickly on your own using a free or paid online platform. A logo maker is an appealing option, and the right one will give you all of the tools you need to combine colors, fonts, and other visual elements to design the perfect logo for your business.
- Mobile capabilities. According to Pew Research, all but 3% of Americans now own a smartphone. We use our phones for many things, including shopping and navigating to our retail destinations. As a business owner, you can perpetuate your business’s growth by ensuring that your website is mobile and allows for one-click access to call, chat, or navigate to your location. Further, a mobile site is often free of clutter, such as promotional marketing and graphic elements, that might distract people from the reason they visited your site in the first place.
- Search engine visibility. Search engine visibility is crucial for all businesses. What does this mean? It means your website is easily found on a Google search. For example, a user looks online for an ice cream shop. The results they see, which are called Search Engine Results Pages, are usually the businesses they patronize. To help your website pop up on these results pages, make sure that you create a site map, use the right types of keywords, post engaging content, and make sure that your site is submitted to all pertinent directories.
Having a strong and stable web presence increases business visibility, boosts operational efficiency, and offers a way for your customers to contact you around the clock. Websites are typically cost-effective and, when tied in with your brand, are an excellent marketing tool that you control. Don’t miss out on a valuable opportunity to use the internet to your advantage, and never lose sight of the fact that your website is a digital extension of your business. As the world continues to run on the web, your site is perhaps the most important aspect of your organization.
Ojambo is ready to help your business grow with the new website or custom app. Contact us today, and let our experts get you up and running.
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Tags: Brand, custom app, Integration, Mobile, SEO, web design, web development
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Grow Your Business With These Essential Website Strategies
Friday, June 3rd, 2022
Building a website is much easier to do these days than it used to be, but it still takes some careful thought and a lot of planning to ensure that it’s done right. Not only that, it’s essential to make sure your business site includes everything you need to grow while remaining productive and efficient. It should work with all your internal tools in order to optimize those processes, and it should also have resources in place to protect your information and customer data. If you need help creating a professional website that includes all of these aspects, utilize the web design and app development services available at Ojambo.com. Here are a few key aspects your business website needs to include:
Security
When your website is secure, you’ll have peace of mind that your most sensitive data is safe, but how do you eliminate cyber security threats? For starters, you’ll want to use anti-virus and malware protection, but you should also train your employees well on how to spot scams and other security issues, as well as how to keep passwords safe. It’s also a good idea to have a plan in place in case there is a data breach; this will help you resume your daily operations quickly and prevent a loss in revenue. An effective plan will allow you to figure out which applications need to be recovered first while establishing a timeline, as well as determining which individuals should be involved in the recovery efforts.
Make sure you can be found
Once your website is secure, it’s essential to make sure your customers and potential customers can find it. The key is to ensure that your site is favored by search engines, which means creating the right content–including different mediums such as text, videos, and images–and making it accessible for all abilities as well as SEO-friendly. Search engine optimization may sound like a complicated term, but it’s essentially just a way to get noticed by utilizing the right keywords. If you’re unsure of where to start, consider using the Google keyword planner tool.
Use all the tools at your disposal
When you’ve found your customer base, it’s important to learn all you can about their behavior and decisions in order to better cater to their needs, predict buying patterns, and grow your business. One essential tool you can use is process mining, which uses data analytics to show you how to increase sales, minimize risk, and look for new opportunities. It can also help you eliminate processes that are no longer efficient so you can save time and money. To get started, think about which data sources you can use, determine key stakeholders, and create a timeline.
Integrate systems for more efficiency
When it comes to making your website more efficient, few tools are better than CRM and ERP, and you can actually integrate them for maximum benefits. Customer relationship management and enterprise resource planning are processes created with software that allows business owners to nail down the details concerning customer service, purchase info, and contact information as well as the workflows that are involved in daily operations. When brought together, these tools will allow you to see customer information and things like inventory or shipping data at the same time, which provides a much more efficient way to manage your processes.
Ensuring that your business’s website is maximized can take some time, so do a little research on the different tools you can use and how to utilize their potential. It might also be helpful to take a look at what your competitors are doing so you can stand out from the crowd.
Ready to get started with the professional services offered at Ojambo? Get in touch today to find out more.References:
Tags: Analytics, security, SEO, web design
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