Posts Tagged ‘marketing’

Social Media Marketing Value

Monday, September 5th, 2011

Is it worthwhile to target social media users?

On August, 14, 2011, Forbes released a blog article about the value of heavy social media users. The story by Nick Tabbal was titled “How Valuable Are Heavy Social Media Users, Anyway?”.

The article divides social media users into three distinct segments. The segments are based on online time spent on social media. Social media time for heavy, medium and light user segments was 26%, 4.1% and 0.42% respectively.


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